Abstract
The research is grounded on a methodology developed on the basis of the "evaluation of
investments in human capital" model, authored by Professor D. Kirkpatrick. The advantages of the
proposed methodology include its complexity and the possibility of involving not only
representatives of student and teaching staff of the institution but also potential employers in the
assessment of learning outcomes. Evaluation of the teaching effectiveness is carried out in four
independent stages: the definition of how many students are satisfied with the organization of
educational activities in the discipline; qualitative evaluation of theoretical knowledge and
practical skills acquired by students in the process of learning; research among students about the
level of application of the acquired knowledge and skills in further educational activities; receiving
an expert assessment of teachers and/or employers on the quality of training future specialists and
satisfaction with the results of their training. In order to ensure the diversity and depth of the
research, a set of diagnostic methods including questionnaires, interviewing, ranking, testing, as
well as solving practical and situational tasks was proposed as the main tools of the methodology.
In addition, the analysis of publications on the development of the D. Kirkpatrick's model
under modern economic conditions allows us to conclude that the proposed methodology for
evaluating the effectiveness of learning is appropriate to use not only to state the effectiveness of
the educational process, but also as a tool for training specialists in business development
planning, as well as for evaluating (diagnosing) existing problems in business.