″The content of the conception "the culture of professional communication" of the marketers″.

Abstract

The article analyzes the content of the concept of "culture of professional communication" of
marketers in the context of their professional activities. To determine this concept, the meaning of
some related terms such as "culture", "communication", "culture of communication", and
"communicative culture" are considered. Characteristics of the professional activities of marketing
specialists are given; their professional functions which include analytical, production, marketing,
managerial and control ones are specified. It is shown that the professional activity of the marketer is
subject-subjective and is based on professional interaction whose effectiveness depends on the
culture of professional communication of the specialist. On the basis of generalization of the research
results it is determined that the culture of professional communication of the marketing specialist is a
personal integrative characteristic that ensures the professional subject-subject interaction of the
marketer with the consumers of marketing services, which is conditioned by the needs of marketing
activity and is aimed at achieving a positive result. The list of subjects of professional
communication of the marketing specialist is specified.